Words like "Organic" and "Natural" are often thrown around to make potentially harmful products sound safe. To us, these two words represent much more than a marketing strategy.  Sourcing the purest and freshest ingredients for all of our raws and creations, is our motivation. We spend just as much time deciding what ingredients not to include in order to ensure nothing impure makes it into a Rootine product. Our raws are 100% unrefined and our creations are made without any preservatives.