Police brutality towards the Black community is one of many unjust, racially discriminative systems created and perpetuated by America. As a Black owned and operated business, giving back to our community and fighting against white supremacy isn't a choice, but an obligation. 40% of all our proceeds are donated to charities that have a direct impact on the movement.

Our core focus at Rootine has always been to enhance and rejuvenate skin. For 90% of our shoppers, it's that very skin that police see as a threat, and that white America has labeled as inferior. We ask that you remind yourself daily of how beautiful black skin is. We ask that you remind yourself of the power that resides in blackness. We ask that you remind yourself of what a gift it is to be Black.

We're encouraging visitors to think twice about your online shopping needs and to consider donating directly to any of the trusted organizations below.

The marathon continues,




The Bail Project

The Bail Project is a nonprofit organization designed to combat mass incarceration by disrupting the money bail system ‒ one person at a time.

Learn more

Black Visions Collective

BLVC believes in a future where all Black people have autonomy, safety is community-led, and we are in right relationship within our ecosystems. 

Learn more

Black Lives Matter - Thousand Currents

Black Lives Matter is a chapter-based national organization working for the validity of black life.

Learn more