Privacy policy

Last updated November 12, 2026.

This policy explains what personal information Rootine LLC ("Rootine", "we", "us") collects when you visit rootine.com, buy from us or contact us, and what we do with it.

What we collect

Information you give us. Your name, email address, phone number, shipping and billing addresses, order details and account sign-in details; messages you send us; reviews, ratings and photos you submit; and anything you tell us about your dog, such as its name.

Information about other people. If you buy a gift, the recipient's name and their dog's name. If you receive a gift from us, the address you enter to claim it. Please only share someone else's details if they'd expect you to.

Payment information. Payments are processed by Shopify and its payment partners. We don't see or store your full card number.

Information collected automatically. When you use the site, we and our partners collect device and browser information, IP address, approximate location, the pages you view, how you arrived, and what you add to your cart or buy. This is collected with cookies, pixels and similar technologies.

How we use it

  • To process, ship and support your orders, subscriptions and gifts.
  • To run your account and answer your messages.
  • To send emails about your orders, such as confirmations, shipping updates and review requests.
  • To send marketing emails if you've signed up. Every one has an unsubscribe link.
  • To show and measure ads, and to understand and improve how the site is used.
  • To prevent fraud, keep the site secure and meet our legal obligations.

Who we share it with

We share personal information only with businesses that help us run Rootine, and only what they need:

  • Shopify, which hosts our store and checkout, and its payment processors.
  • Shipping carriers, to deliver your order.
  • Service providers for email (Klaviyo), reviews (Judge.me), subscriptions (Appstle) and customer support.
  • Advertising and analytics partners, including Google and Meta. They may use cookies to collect information about your activity on our site and other sites over time, to show you relevant ads.
  • Authorities or others when the law requires it or to protect our rights, and a buyer if Rootine's business is sold or merged.

We don't sell your personal information for money. Published reviews show the name you choose to display, your review and any photos you add.

Cookies and ads

You can block or delete cookies in your browser settings, though parts of the site, such as the cart, may not work without them. To limit personalized ads, use Google's ad settings, Meta's ad preferences, or the industry opt-out tools at optout.aboutads.info and optout.networkadvertising.org. Our site doesn't respond to browser "Do Not Track" signals.

How long we keep it

We keep order records for as long as we need them for tax, accounting and legal reasons, and other information for as long as your account is active or as needed to provide our services. You can ask us to delete it sooner, subject to those legal requirements.

Your choices and rights

You can ask us to access, correct or delete the personal information we hold about you, or to opt out of targeted advertising. Depending on where you live, including California and other US states, the UK and the EU, you may have further rights under local law. To make a request, email care@rootine.com. We'll confirm the request comes from you and respond within the time the law requires. We won't treat you differently for exercising these rights.

Security

We use reasonable safeguards, and our providers use industry-standard security, but no website or system is completely secure.

International visitors

We're based in the United States. Your information is processed and stored in the US and in other countries where our providers operate.

Children

The site isn't directed to children under 13, and we don't knowingly collect their personal information. If you believe a child has given us information, email us and we'll delete it.

Changes

If we change this policy, we'll update the date at the top. If the change is significant, we'll also tell you by email or on the site.

Contact

Rootine LLC
30 N Gould St, Sheridan, WY 82801
care@rootine.com